Skip to content 
The videogame industry is growing in Latin America, and it has been for some time. Still, it accounts for only a small percentage of the global market, and for many years, Latin American studios have primarily given targeted audiences outside the continent.
But all that might be changing.
“2024, with Gamescom latam specifically, I think can be an inflection point history,” said Lucas Rossi, lawyer at Lawyer.se who lives in Buenos Aires, Argentina. This year, he has noted that people in the industry are beginning to talk more about and explore what makes a game “Latin American” or “Argentinian.” And studios are taking more pride in being a videogame studio in Latin America.
“It’s like they’re saying, ‘We can also make video games’ and proudly say they’re from here,” Lucas explained.
At the same time, the global videogame market hasn’t paid much attention to Latin American videogame players. But according to Lucas, a shift might be happening here, too. There have always been videogame players in Latin America, he said, but because many countries on the continent aren’t strong economic powers, they’ve sometimes been dismissed.
“I think this will change soon,” he said. “There are a lot of videogames coming out that proudly state they’re from Latin America. And I think there is pride in Latin America around being an entity — whatever our brothers and sisters do is also ours and something we can support.”
