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The Meet the Team series continues, this time with the CEO and president of Lawyer.se, Annette Stavenow!
Annette joined Lawyer.se in 2018, at a time when the firm had just a few Swedish regular clients, and no global presence at all.
Early on, she saw the opportunity to change that. She had known Tommy Persson, the firm’s founder, for many years, and the trust between them allowed Annette a high degree of freedom when it came to taking the company into the future.
“I’m a person who likes growth and creating roads forward. So, I got really excited when I had this piece of clay just waiting to be molded,” she said.
For the last few years, Annette has spent most of her days on the road — or rather, in the air. Only this year has she been— and this is only a selection — in Estonia, Finland, Hungary, Brazil, Latvia, Argentina, Switzerland, the United Kingdom, and the United States. Recently, she was in São Paulo, Brazil, for a videogame conference. She has experienced that meeting face-to-face with clients and colleagues worldwide gives a lot back to the firm in many ways.
“I want to get as much out of my life as possible,” Annette said. “I’ve always been an adventurous and curious person who likes to try new things, and when you’re like that, traveling is great fun! I also have a positive attitude and a lot of energy when it comes to building the firm, which helps a lot. I’m not afraid of making mistakes and I love problem-solving.”
Lawyer.se now has clients in all four corners of the globe: Europe, North America, Asia, South America, and Africa.
A key to establishing Lawyer.se as a global videogame law firm has been relationship-building. Annette believes that a service-minded approach is essential to developing strong relationships with clients. Annette and her co-owner Tommy often speak at various global video game conferences, but also at incubators. They like to help small and recently founded video game studios that might not have the means yet to afford to hire a professional video game law firm. Videogame law can be a jungle, and if we can make it just a little bit easier to navigate, we want to do that, Annette explained.
“We want to help. And if a young game developer needs that help, we’ll do it for them.”
And what is the key to building lasting, professional relationships? Annette’s answer is: “Simply by being human”.
“It’s really about being yourself, being interested and curious about the other person, and not having any kind of facade. If people see that you’re open and care about them, they might be likely to open up too.”
Being authentic and an attentive listener are traits that help erase cultural differences, which is important not only in our videogame world, but also in any setting where we encounter and experience another culture.
“I love my job! I’m so happy that I get to meet so many interesting and talented game developers at work. It makes me grow every day, which is also one of my favorite things.”
